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Analysis of the national cold storage market situation in the first half of 2018

Analysis of the national cold storage market situation in the first half of 2018

  • Categories:Industry News
  • Time of issue:2018-08-08 17:40
  • Views:0

(Summary description)According to incomplete statistics from the China Federation of Things Cold Chain Committee and Chain Store, the national demand for cold storage exceeded 1.5 million square meters in the first half of 2018, an increase of 14.9% year-on-year. Mainly concentrated in the north, Guangdong and Shenzhen, as well as Fujian, Tianjin, Zhejiang, Jiangsu, Shandong, Chongqing, Henan and other places, the darker the color in the picture indicates the greater the demand.

Analysis of the national cold storage market situation in the first half of 2018

(Summary description)According to incomplete statistics from the China Federation of Things Cold Chain Committee and Chain Store, the national demand for cold storage exceeded 1.5 million square meters in the first half of 2018, an increase of 14.9% year-on-year. Mainly concentrated in the north, Guangdong and Shenzhen, as well as Fujian, Tianjin, Zhejiang, Jiangsu, Shandong, Chongqing, Henan and other places, the darker the color in the picture indicates the greater the demand.

  • Categories:Industry News
  • Time of issue:2018-08-08 17:40
  • Views:0

01 Looking at cold storage by the numbers

 

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▲National cold storage priority demand areas

   According to incomplete statistics from the China Federation of Things Cold Chain Committee and Chain Store, the national demand for cold storage exceeded 1.5 million square meters in the first half of 2018, an increase of 14.9% year-on-year. Mainly concentrated in the north, Guangdong and Shenzhen, as well as Fujian, Tianjin, Zhejiang, Jiangsu, Shandong, Chongqing, Henan and other places, the darker the color in the picture indicates the greater the demand.

 

1

▲Demand for cold storage by different types of enterprises

 

  From the cold storage leasing situation of enterprises reflected on the chain storage platform, as shown in the figure, the six types of enterprises represent different proportions of cold storage demand, their main reasons for leasing cold storage are: 1, business expansion off-site, the need for new distribution warehouses; 2, the current cold storage lease contract expires or will be demolished soon; 3, seasonal business demand, temporary need for cold storage for turnover; 4, the emergence of new entrants, key cities need cold storage network support.

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  ▲National cold storage focus on rentable areas


  According to the incomplete statistics of Chain Store, the first half of 2018, the national cold storage leasable area exceeded 3.3 million square meters, an increase of 12.1% year-on-year. Mainly concentrated in the north, Guangdong and Shenzhen, as well as Hubei, Shandong, Jiangsu, Liaoning, Shandong, Henan and other places, the darker the color in the graph indicates the greater the demand.

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  ▲High level of regional overlap between cold storage supply and demand

 

  Interesting questions and reflections from the comparison.
  Some cities have strong supply and demand, such as Beijing, Shanghai and Guangzhou. The biggest problem here is why supply and demand cannot match effectively?
  The main reason is: (1) the high standard warehouse, many cold storage hardware poor can not meet the needs of high-end customers; (2) the qualification certificate is incomplete, customers have worries when choosing; (3) geographical location, inconvenient transportation, radiation radius is small, resulting in high logistics costs.
  Which provinces and cities have the opportunity to invest in the construction of cold storage?
  Very simple, strong demand and insufficient cold stock, such as Fujian, Zhejiang, Guizhou, Henan and other places ... It can be seen that these are the second-tier provincial capital cities, facing a new round of rapid economic development and consumption upgrade.
  What should we do for those provinces and cities with a relative surplus of cold storage?
  Typical examples are Hubei, Hunan, Shandong, etc. First of all, in the operation of cold storage, we need to find the right position to differentiate. Sometimes there is a surplus of cold storage not just because there is less demand, but perhaps because the cold storage itself cannot meet the demand.

 

1
  ▲First half of 2018 major cities cold storage price quotes reference

  Beijing cold storage is already in relative shortage, coupled with the continuous consolidation and closure of non-compliant cold storage started at the end of last year, resulting in a shortage of cold storage resources in Beijing, prices naturally rose.
  Cold storage prices are relatively high in Shanghai, Nanjing, Guangzhou, Shenzhen, Haikou, Kunming and other places. The first four of them belong to the typical first-tier or quasi-first-tier consumer cities, with the policy environment tightening, cold storage prices will rise further. The latter two cities also tend to have high cold storage prices due to factors such as the natural climate and attributes of origin.
  Most cities have low volatility and supply and demand balance. Prices are between 2.5-3 yuan, but cities like Hangzhou, Tianjin, Chengdu, Chongqing and other cities, with increasing demand, cold storage prices have room to rise.
  A small number of cities do not have high prices for cold storage. For example, like Yinchuan, Huzhou, Taiyuan, etc., the main reason is the relatively slow rate of consumer upgrading, the general economic level, the cold storage market is not regulated.
  The chain store does not have complete statistics, more than 2.4 million tons of new cold storage in the first half of 2018.

 

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  ▲Partial cold storage projects under construction or in production in the first half of 2018

  02 Changing characteristics of the cold storage market
  I. The difficulty of renting the stock reflects the rising standards of market demand

 

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  Qualifications. A sound cold storage license becomes a prerequisite for customers to choose cold storage.
  Temperature up to standard. There is a growing emphasis on cold storage temperatures and viewing temperature data in real time.
  Multi-temperature zones. Freezer storage is in greatest demand, but be sure to pair it with cold storage and room temperature storage.
  Value-added services. The cold storage side should be able to provide simple value-added services such as zeroing, labeling and sorting.
  High Standard Library. Cold storage hardware equipment to be standard, open platforms, stacking bays, etc. almost no market.

  II. Frequent accidents highlight the importance of cold storage safety prevention
  As of the end of June 2018, there are detailed statistics of as many as 10 cold storage accidents, such as Taizhou food factory cold storage, Shenzhen Nanshan cold storage, Hunan Lao Baling aquatic cold storage, Suining Gaojin food cold storage, Nanjing Yuehai cold storage, etc. The regulation of cold storage is becoming increasingly stringent.
  Many cold storage fire accidents are mostly due to refrigerant leakage, line aging fires, year-round inspection and maintenance, and these reasons reflect the weak awareness of enterprises in cold storage safety prevention and lack of effective means.
  The testing of the cold storage, just like the doctor's consultation, the human eye can not find the hidden diseases, hidden dangers, through the instruments and equipment to carry out on-site testing, and if necessary, can also be supplemented by real-time monitoring, based on the test results to assess the safety performance. For example, UL certification and FM certification are certified by a third-party professional laboratory to recognize the performance and quality of the product.
  Therefore, the domestic cold storage should also establish a complete testing and certification system as early as possible to reduce the occurrence of cold storage accidents by combining standards, experience and testing to a high degree. At present, the IFCM has started work in this area in collaboration with relevant agencies.
  III. Tightening of the environment, cold storage outposting and dry storage transformation continue to increase
 

1  The industry landscape is changing.
  1、Cold storage supervision is getting stronger and stronger, unqualified cold storage is facing demolition and consolidation;
  2、Non-core industries in first-tier cities are facing relocation and logistics is among them;
  3、It is difficult to approve the land for warehousing and logistics, and the ability to pay taxes is low.
  How to respond.
  1. Relocation of cold storage in first-tier cities, cold storage in surrounding cities to meet opportunities for development.
  2、The traditional warehouse plant or idle land is transformed into cold storage as a way.
  Fourth, integration accelerates the cold storage market pattern is changing

 

1

  Cold storage has always been the most important node in cold chain logistics. In recent years, some companies have gradually acquired a single cold storage, but this way still can not quickly layout the national cold storage network.
  Until this year, Vanke Logistics, represented by large enterprises, through a series of large masterpieces, integrated GLP, Swire Pacific Cold Chain and other enterprises that already have many cold storage, making a complete cold storage ground network in the near future, a new cold storage pattern will emerge.
  03The development trend of cold storage
  I. Reducing the risk of joint venture cold storage is the trend
  Joint construction, joint venture cold storage can improve the cold storage operation risk resistance, reduce the amount of unilateral upfront investment, to achieve the complementary advantages of both sides, so become the choice of many enterprises with the same values.
  In particular, the joint investment in cold storage by our customers (e.g. catering, retail) and third-party enterprises with professional cold storage operation capabilities can not only store the goods with confidence, but also avoid the risk of unfavorable rental of cold storage upfront.
  Joint ventures are not limited to co-financing by both parties, but can also involve investment by one party taking land.
  Second, the majority of cold storage can not meet the demand for small loose orders flexible warehouse is the trend
  According to the chain library platform statistics, more and more small orders for cold storage demand is strong, and their characteristics are often fragmented, irregular, will change with the season, territory, orders, etc.
  Traditional cold storage, due to the large single warehouse, backward operating system, fixed price system, value-added service means are few and so on, often cannot meet the needs of such new customers. If you can effectively cut into this type of market, it is a good way to effectively avoid homogeneous competition and increase the profit margin of cold storage.
  Third, blindly build cold storage hidden danger greatly library customization is the trend
  Chain library platform shows that this year, the new cold storage projects are not a few, and many are tens of thousands of tons of volume, the upfront investment cost is huge. But part of the cold storage due to inadequate research before construction, the functional positioning is not clear, there is a lack of intention to customers, resulting in the completion of serious investment problems.
  On the contrary, some of the cold stores that operate better in the later stage have given full consideration to the customers and the positioning of cold stores in the early stage, and it is understood that many of them have made consultation with the Institute of Cold Chain Committee of the Central Material Union or other professional institutions in the industry. Experts also said that the construction of the cold storage should refer to the city demand, the place of origin, distribution node, the type of potential customers and other factors, it is best to customize, not to build blindly. (Source: IFL-CLKL)

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